The Future of Automation: How to Use the AI Funnel Builder Inside GoHighLevel

Introduction

GoHighLevel just released one of its most exciting updates yet: the AI Funnel Builder. This feature brings artificial intelligence directly into your workflow automation, allowing you to generate complete funnels, follow-ups, and campaigns with just a few lines of text.

If you’ve ever wanted to build automations without spending hours connecting triggers and actions, this update is for you. In this post, we’ll break down what the AI Funnel Builder does, how to access it, and practical ways you can use it to streamline your business.

What Is the AI Funnel Builder in GoHighLevel?

The AI Funnel Builder (also called the Workflow AI Builder) is a new tool inside GoHighLevel that uses artificial intelligence to help you create automated workflows.

Instead of manually adding triggers, conditions, emails, and SMS messages, you can now type a short description or prompt, and GoHighLevel will automatically build a workflow that fits your request.

For example, if you type:

“When someone books a call, send a confirmation email and SMS, then follow up two days later with a reminder.”

The AI will generate the entire workflow automatically — complete with subject lines, body copy, and timing delays.

How to Turn On the AI Workflow Builder

To access this new feature, follow these steps:

1. Log into your GoHighLevel Agency Account.

2. Click on Settings in the left sidebar.

3. Scroll down to the Labs section.

4. Enable Workflow Building Using AI.

Once turned on, the AI Workflow Builder becomes available in your sub-accounts under the Automations tab.

Here, you’ll notice a chat-style window where you can describe your automation idea. The AI will then interpret your prompt and create the workflow for you.

Example 1: Simple Call Follow-Up Workflow

To test the AI, one example was:

“When I receive a booked call, create a follow-up workflow with emails and SMS.”

The AI produced:

• Trigger: Call Booking

• Actions:

  • Send confirmation email (with subject and full email body)

  • Send confirmation SMS

  • Wait two days before reminder

  • Send follow-up reminder

The system even wrote the copy for both email and SMS messages.

This means you can now go from idea to execution in under five minutes — without needing any technical workflow skills.

Example 2: Three-Week Marketing Drip

Another test prompt was:

“Create a 3-week marketing drip.”

In just two minutes, the AI generated an entire 3-week sequence:

• Trigger: New contact created

• Wait 1 hour before sending first email

• Email 1: Welcome and introduction

• Email 2: Engagement follow-up after several days

• Email 3: Offer or CTA at the end of week three

While the messaging is intentionally generic, it gives you a structured framework you can customize with your own brand tone, product details, and CTAs.

How to Write Better Prompts for GoHighLevel AI

Just like ChatGPT, the better your prompt, the better your output. Here are some tips:

1. Be specific.
   Instead of “create a marketing drip,” try “create a 3-week email drip to nurture leads for my online coaching program with educational content, testimonials, and a discovery call CTA.”

2. Use step-by-step instructions.
   The AI understands sequences well. You can say:

   “When a form is submitted, send an SMS, wait 5 minutes, if no response, create a call task, and if they reply, add a ‘Replied’ tag.”

3. Feed it real language.
   You can even send a voice note transcription (from ChatGPT or another tool) describing your entire process, then paste that into the AI builder.

The AI will convert your description into an actionable, automated workflow.

Why This Feature Matters for Agencies and Marketers

For agency owners, this is a massive time-saver. Normally, setting up automation sequences can take hours. With AI, you can:

• Create onboarding sequences in minutes.

• Generate follow-ups for booked calls automatically.

• Build complete nurture funnels without hiring a tech specialist.

It’s also a great teaching tool. If you’re managing a team or training clients, the AI Builder helps demonstrate how automations work without overwhelming them with technical steps.

Potential Use Cases

Here are some real-world examples where this feature can shine:

1. Client Onboarding:
   Create automated welcome sequences that send new clients documents, FAQs, and next steps.

2. Lead Nurturing:
   Build automated campaigns for cold leads that include social proof, testimonials, and educational content.

3. Appointment Reminders:
   Use AI to set up custom SMS and email reminders to reduce no-shows.

4. Upsell Campaigns:
   Prompt the AI to make a 7-day follow-up campaign that offers existing clients an upgrade or bonus.

5. Post-Webinar Follow-Ups:
   After hosting a webinar, generate a thank-you email sequence with replay links and CTAs for booking a call.

Testing and Improving

While the AI-generated workflows are impressive, they’re not always perfect. Think of them as your first draft. You can fine-tune the messages, adjust wait times, and add custom triggers after the AI builds the base.

As you provide more context in your prompts, the results will improve significantly.

Final Thoughts

The AI Funnel Builder is one of GoHighLevel’s most transformative updates so far. It reduces the technical barriers to building automation and allows you to focus more on strategy and results.

Whether you’re running a marketing agency, a coaching business, or a service-based brand, this tool can save you time and make your systems smarter.

If you haven’t already, try the AI Workflow Builder inside your GoHighLevel account and experience how easy automation can be when powered by AI.

🎥 Watch the full walkthrough here: https://www.youtube.com/watch?v=GQ57lELLcPA