GoHighLevel Week 41 Update: Workflow AI Builder and New Quiz Features Explained
Introduction
GoHighLevel continues to push boundaries for marketers and agency owners with a steady stream of innovative updates. The Week 41 update introduces one of the most exciting features yet — the Workflow AI Builder — along with new Quiz Builder upgrades that make personalization and lead filtering easier than ever.
If you’ve been looking for ways to automate workflows faster, generate high-converting quizzes, or simply stay ahead with the latest GoHighLevel features, this update is packed with tools designed to help you do just that.
Watch the full video here: https://www.youtube.com/watch?v=ltECAh7KuDo
1. The Workflow AI Builder – Automation Just Got Smarter
The Workflow AI Builder is GoHighLevel’s newest feature that helps you create full workflows using natural language prompts. Instead of manually building triggers, delays, and actions, you can now describe what you want in plain English, and the AI will handle the setup.
To enable this feature:
Go to your Agency Account in HighLevel.
Click Settings at the bottom left.
Open the Labs section.
Turn on Workflow Building Using AI.
Once enabled, you can use this tool inside Automations at the sub-account level.
2. Real Example: Building a Follow-Up Workflow
In the video, we tested a simple prompt:
“When I receive a booked call, make a follow-up workflow with emails and SMS.”
The AI responded instantly with:
A trigger for “Call Booked”
A confirmation email and SMS (with a full subject line and body text)
A 2-day delay followed by a reminder
A final follow-up one day before the call
This took less than two minutes and required no manual setup.
The results were surprisingly accurate, and the AI even filled in message templates. However, the more detailed your prompt, the better the workflow. For example, giving it specific timing, tone, or target audience improves output quality significantly.
3. How to Use Prompts Effectively
The Workflow AI Builder supports both simple and complex prompts.
Examples:
Simple: “Create a 3-week marketing drip.”
Detailed: “When a form is submitted, send an SMS to the lead, wait 5 minutes, and if no response, create a call task.”
The AI not only understands these instructions but also adds conditional logic automatically. In this case, if a lead replied, it tagged them as “Replied”; if not, it created a call task for follow-up.
By combining your business logic with AI generation, you can save hours of manual workflow setup time.
4. Advanced Workflow Creation Tip
If you want even more precise workflows, you can:
Record a voice note describing what you need.
Transcribe it using ChatGPT or another tool.
Paste the transcription directly into the Workflow AI Builder.
This technique lets you create highly detailed automations in just minutes.
5. Quiz Builder Upgrades – Turning Engagement into Insights
GoHighLevel’s Quiz Builder also received a major update this week. The platform now supports personality-style quizzes that assign user types based on high or low scoring categories.
To access it:
Go to Sites > Quizzes.
Choose Add Quiz and select a template.
For example, using the “Day Spa Assessment” template, you can now:
Create 11-page quizzes with multiple questions.
Customize result templates at the end.
Add dynamic text, custom values, and embedded media like images or videos.
This opens a new world of personalization for agencies and coaches who use quizzes as lead magnets.
6. Real Use Case for Marketers
Let’s say you’re running a marketing agency and you build a quiz to evaluate your prospects’ marketing performance.
You could set it up like this:
Bottom 20%: “You need a full marketing audit. Book your free call here.”
Top 90%: “You’re already doing great. Join our free community for advanced tips.”
This approach automatically segments leads based on performance tiers, making your lead nurturing more precise and effective.
7. Dynamic Customization Features
Inside the Quiz Builder, you can now:
Edit headers and insert custom values.
Change font styles (bold, underline, etc.).
Add category scores, overall scores, and call-to-action buttons.
Adjust score tiers dynamically.
For example:
Bottom 20%: Needs improvement
Middle 50%: On track
Top 90%: Excellent
You can adjust the percentage ranges, and the system automatically updates the next tier thresholds.
8. Embedding Videos and Images in Results
One of the most exciting upgrades is the ability to embed images and videos directly into result pages. This allows you to make results visually engaging while maintaining educational or promotional content.
For instance, a fitness coach can embed a short motivational clip or before-and-after transformation video right into the quiz results page.
9. Score Tier Control Improvements
The Score Tier Control feature gives you complete flexibility. You can easily adjust performance thresholds, rename tiers, and apply color codes. Once saved, all settings update automatically across your quiz.
This not only improves user experience but also helps you create professional-looking quizzes that feel dynamic and polished.
10. Why These Updates Matter for Agencies
For agencies, the Workflow AI Builder and Quiz Builder updates represent a huge productivity boost.
With Workflow AI Builder:
You can onboard clients faster.
Automate follow-ups without human input.
Improve campaign speed and accuracy.
With Quiz Builder:
You can create more engaging lead magnets.
Segment leads effectively.
Deliver customized results that increase conversions.
Combined, these tools let agencies deliver smarter automation and better client experiences with less effort.
11. Final Thoughts
The Week 41 update solidifies GoHighLevel’s position as one of the most versatile marketing automation platforms in the industry. The Workflow AI Builder allows anyone — even without deep technical knowledge — to build complex automations in minutes. Meanwhile, the Quiz Builder updates bring personalization and segmentation to a whole new level.
If you want to see the full breakdown with examples, you can watch the complete video here:
🎥 Watch the full Week 41 GoHighLevel Updates
